Ads analysis

1. Who published these ads?

• PETA (People for the Ethical Treatment of Animals) [dog with man]
• ASPCA (American Society for the Prevention of Cruelty to Animals) [dog with ball]
• Freedom For Animals [lady w/ hair product]
• Mercy for Animals [caged pig]

2. Who are these texts intended for?

• They are intended for consumers of many different products, as well as people looking to adopt a dog. The first ad, by PETA says “If you wouldn’t wear your dog please don’t wear any fur.” it is appealing to our emotions by having a sad picture of a pug, and making you think about if you were to make him into a coat. The second ad is talking about how hair products are tested on animals, and it kills over 300,000 a year. It again appeals to our emotions, and makes us angry at the companies. The Mercy for Animals ad shows a caged pig that is going to be butchered for meat by Walmart. It is trying to convince us not to buy meat from them. Finally, the ASPCA ad is trying to show that despite dogs behaving poorly once, they don’t deserve abuse. They deserve a happy family to take them in.

3. How can we tell that?

• The message is very clear in portraying a negative association with the use of animals and benefiting ourselves with the mistreatment of them. The images and words contribute to this message.

4. What is the purpose of these texts? What are their creators wanting to change or make happen?

• The purpose of these texts is to influence the reader to do, or not to do, a certain thing. The main goal seems to be the shed light on a subject that may otherwise be hidden from the consumer. To raise awareness.

5. How do they seem to be working toward this purpose(s)? What beliefs and values do they address?

• The companies/organizations (PETA, ASPCA, etc.) are investing quite a bit of time and money into spreading the word for these issues they are founded on. This shows how important these issues are to them. The hope in these advertisements is to capture the reader's attention and hopefully convince them to possibly do something about it. Or at the bare minimum become conscious of the issue.

6. What evidence from the texts can you provide to support your answer?

• “If you wouldn’t WEAR your dog… please don’t wear ANY FUR.” This statement is a direct and personal display of words, that attaches the reader to the ad. By doing so the reader feels as if they are being spoken to by the people in the advertisement, rather than reading

7. Can you come up with a statement that would indicate what the ads do as a group?

• The ads show the many poor ways we use animals for our own gain; whether it be for food, testing products, or wearing for warmth. The ads act to raise awareness of these crimes against animals by appealing to our emotions with images of innocent looking animals and information about how they are treated.